Friday, November 20, 2009

The new Normal

It’s forecasting time again. My team is geared up for to forecast as accurately as possible. Definition of forecasting has changed drastically in the current scenario. Earlier we used to work with two or three scenarios. Now for every scenario we have a sub scenario.

I was reading one article on economist about the “new normal”. When things become predictable & you can take it for granted it’s said to be normal. The new normal is uncertain. Uncertainty is the way of life now. For some organizations, near-term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking how to position them once the crisis has passed and the situation is normal again. The question is, “How will the normal look like?” While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years. The new normal will be shaped by a confluence of powerful forces—some arising directly from the financial crisis and some that were at work long before it began.

But the good thing about uncertainty is it’s interesting. Nobody can say that their work is monotonous & boring.

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